Professional Golfers Introduce GolfBeer

24 Oct 2014

Three of the top names in professional golf are now in the beer business. Freddie Jacobson, Keegan Bradley and Graeme McDowell will launch a series of easy-drinking craft beers through their new company, GolfBeer Brewing Co. The move marks the first time professional golfers have started their own beer company and have been associated with craft beer.

Johnnie Walker becomes the official Whisky of Formula 1

19 Sep 2014

JOHNNIE WALKER®, the world's leading Scotch Whisky, today announced a new partnership with the Formula One group that will enhance the brand's global positioning and significantly expand the platform for its highly successful responsible drinking initiative, Join the Pact.

Parajet International Launches official bear Grylls Paramotor

16 Sep 2014

Parajet International has teamed up with world-renowned adventurer and survival expert Bear Grylls to launch the BG Paramotor for explorers looking to take on new ways of experiencing the world. The BG Paramotor is the latest in "one-man personal powered flight". With a flight time of up to 3 hours, and the ability to take off in just 20 metres, paramotoring is a sport where the sky really is no longer the limit.

Germany will win World Cup, According to Sports Trading Club with $20m wager

9 Jun 2014

Most bookies fancy Brazil or perhaps Argentina to win the 2014 World Cup, which begins next week. But the phenomenally successful Sports Trading Club has predicted the 8-1 chance Germany will win and backed their opinion with a $20 million bet.